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SHEENA GOZON
Masters Thesis:
BENCH/: Multi-Sensory Lifestyle Store
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Thesis Adviser
Prof Robin Wagner
Prof Susan Hergenrather
Ar. Robert Mcgguire
Dr. Bridget May
Marymount University
Master Thesis II
Bench/, a Philippine-based lifestyle brand, the retail chain Bench/ started carrying Men's T-shirts and has now grown to carrying a wide variety of lines, including clothing, housewares, fragrances, and more. Along with this growth, Bench/ has ventured out Internationally. Currently, they have 83 International stores established, three located in the West Coast Area of the US. For this thesis project, the design project was for a store established on the East Coast of the US -- Washington DC Metropolitan Area. This design project will serve as a template retail store.
The site for this project is located on Explorer Street in Reston, Virginia. Through case studies of existing retail stores in the area, the researcher/designer investigated how the retail scape influenced the shopper's behavior through the human senses. The results were summarized into a design checklist that defined a set of design guidelines that were applied to the design project outcomes.